India’s markets hold a lot of opportunity for growing businesses. Its luxury liquor industry is predicted to grow steadily. However, the nation’s complex economic landscape isn’t free of challenges. Clever marketing and strategic brand positioning are necessary for success here; which is how Chandon has become one of the bestselling wine brands. Its success is attributable to its Marketing Director, Gaurav Bhatia Sothebys.
Few challenges that the wine industry is facing
a.High competition in establishing a brand presence
The success of a liquor brand depends heavily on the perception by its target consumer base. While consumers belonging from affluent societies prefer a luxury brand, people from the middle-class section are drawn towards affordable brands.
b.Liquor is experimental for the youth
A major section of the liquor consumer comprises people in their 20s who are employed in prestigious jobs or study in colleges, belonging from affluent backgrounds. Alcohol consumers in this segment regularly experiment with different brands, and newer competitors in the market can easily win them over.
The less evolved taste of this segment allows various brands to sway the markets in their favours. Gaurav Bhatia Sotheby’s India with his experience and intelligently devised strategies helped Chandon to target the Indian millennial base effectively.
c.Awareness around ethics
The modern consumer wants ethical brands that encompass inclusivity into its vision. Drinking is no longer solely a man’s game, and many women are capable of affording it. The trend has been recently reflected by the introduction of a new logo, depicting a woman by Johnny Walker. So, brands need to account for this positive social change to impress an increasingly conscientious young consumer base.
Overcoming these evolving challenges requires highly effective leadership in a brand’s marketing division. Gaurav Bhatia Sothebys with his leadership skills has helped leading brands like Moet and Chandon acquire a significant market portion in India’s liquor industry.
Let’s look at a few examples of Mr Bhatia’s exceptional marketing strategy skills.
Gaurav Bhatia – the mastermind behind the success of multiple brands
* Helped with the creation of luxury spirit category
Gaurav Bhatia Sotheby’s India led impactful marketing initiatives which helped solidify the position of Chandon, an Indian brand of sparkling wine. He helped with the execution of the vision of twelve brands.
* Achieved remarkable growth for companies
Mr Bhatia was entrusted with the responsibility of managing the marketing portfolio and implementing strategies to sustain the growth of Sotheby’s South Asian business segment. He excelled in the endeavour by achieving a 150% growth in volume in champagne, and 500% growth in Cognac, within 5 years.
* Positioned Chandon for success
Chandon is a bestselling Indian Sparkling wine, and its success is attributable to its careful positioning. Costing Rs. 1200 a bottle, this sparkling wine is produced from grapes grown around Mumbai. It’s marketed as a luxury yet affordable beverage, and thus, has won a significant portion of the consumer segment. Mr Bhatia’s marketing plan is to credit for this success.
The life events of Gaurav Bhatia Sothebys have led him to this pinnacle of a corporate career. His time with Young and Rubicam, as an associate partner, and his education from Middlebury College has helped him greatly to achieve some remarkable feats.
Few challenges that the wine industry is facing
a.High competition in establishing a brand presence
The success of a liquor brand depends heavily on the perception by its target consumer base. While consumers belonging from affluent societies prefer a luxury brand, people from the middle-class section are drawn towards affordable brands.
b.Liquor is experimental for the youth
A major section of the liquor consumer comprises people in their 20s who are employed in prestigious jobs or study in colleges, belonging from affluent backgrounds. Alcohol consumers in this segment regularly experiment with different brands, and newer competitors in the market can easily win them over.
The less evolved taste of this segment allows various brands to sway the markets in their favours. Gaurav Bhatia Sotheby’s India with his experience and intelligently devised strategies helped Chandon to target the Indian millennial base effectively.
c.Awareness around ethics
The modern consumer wants ethical brands that encompass inclusivity into its vision. Drinking is no longer solely a man’s game, and many women are capable of affording it. The trend has been recently reflected by the introduction of a new logo, depicting a woman by Johnny Walker. So, brands need to account for this positive social change to impress an increasingly conscientious young consumer base.
Overcoming these evolving challenges requires highly effective leadership in a brand’s marketing division. Gaurav Bhatia Sothebys with his leadership skills has helped leading brands like Moet and Chandon acquire a significant market portion in India’s liquor industry.
Let’s look at a few examples of Mr Bhatia’s exceptional marketing strategy skills.
Gaurav Bhatia – the mastermind behind the success of multiple brands
* Helped with the creation of luxury spirit category
Gaurav Bhatia Sotheby’s India led impactful marketing initiatives which helped solidify the position of Chandon, an Indian brand of sparkling wine. He helped with the execution of the vision of twelve brands.
* Achieved remarkable growth for companies
Mr Bhatia was entrusted with the responsibility of managing the marketing portfolio and implementing strategies to sustain the growth of Sotheby’s South Asian business segment. He excelled in the endeavour by achieving a 150% growth in volume in champagne, and 500% growth in Cognac, within 5 years.
* Positioned Chandon for success
Chandon is a bestselling Indian Sparkling wine, and its success is attributable to its careful positioning. Costing Rs. 1200 a bottle, this sparkling wine is produced from grapes grown around Mumbai. It’s marketed as a luxury yet affordable beverage, and thus, has won a significant portion of the consumer segment. Mr Bhatia’s marketing plan is to credit for this success.
The life events of Gaurav Bhatia Sothebys have led him to this pinnacle of a corporate career. His time with Young and Rubicam, as an associate partner, and his education from Middlebury College has helped him greatly to achieve some remarkable feats.
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